With a decade of expertise as a freelance product designer, I specialize in comprehensive UX Design, including user research, workshops, user testing, and data analysis. My skills extend to UI design, encompassing the creation of mockups, visual design, and design systems. Additionally, I excel in branding development, delivering services such as logotypes, brand definition, brand books, and competitive analysis. My commitment is to elevate digital experiences through a holistic approach to design.

I led the UX/UI team overseeing Webedia’s mobile applications, including Allociné, JV, Purepeople, 750g, PureBreak, and PureMédias. Our goal was to enhance customer experiences through strategic UX workshops, encompassing user research, focus groups, user testing, design thinking intern workshops, and data analysis. Additionally, we implemented design systems and streamlined UI processes, fostering improved collaboration between designers and mobile developers.

During my tenure at Orange Business Services, I led a transformative mission to redesign the BtoB website, collaborating with a dedicated team of 10 designers. Our collective goal was to elevate customer experiences throughout their purchasing journey. We conducted workshops and user tests, delving into customer sentiments, purchasing behaviors, and brand perceptions.

In addition, we implemented a robust design system rooted in atomic design principles. This strategic approach streamlined screen creation and development, ensuring a cohesive and efficient design process.

At CMA CGM, within the IT department, I assumed a pivotal role in crafting a new e-commerce platform. This multifaceted project comprised three key components: collaborating with a communication agency to establish a fresh branding identity, conceiving and designing the responsive website, and establishing seamless processes across design, functional, business, and development teams.

Furthermore, my contributions extended beyond e-commerce, as I was recommended by the Communication Executive Officer to integrate the creative studio. Here, I actively participated in crafting visuals, animations, branding identities, and advertising campaigns for social media, showcasing a versatile skill set in creative endeavors.

At Ignilife, a startup focused on health and wellness, I spearheaded the design of a groundbreaking health care/game application, working closely with the creative director. From its inception, I initiated the project by delineating business and medical requirements. Notably, I pioneered a unique UX gamification process in collaboration with the functional team, bringing an innovative approach to health-related applications.

Following the gamification process, I translated concepts into tangible designs, creating final mockups and collaborating with developers to ensure a polished end product. Beyond product design, I took charge of all communication projects for the company and contributors, including advertising campaigns, print materials, and managing our presence on social and digital media platforms.